The Challenge
Translate six decades of the African Development Bank’s impact into a compelling, accessible narrative—balancing institutional credibility with human relevance, while avoiding a dense, report-like feel. The booklet needed to honor the legacy while positioning the Bank’s future vision.
The Insight
60 years is not just history—it’s cumulative impact. From infrastructure and energy to education and economic transformation, the Bank’s story is best told through outcomes, not timelines.
The Strategy
Shift from a chronological archive to a thematic storytelling system—anchored around the Bank’s core development pillars (the “High 5s”) to connect past achievements with future ambition.
The Execution
Designed a visually-driven booklet that:
- Uses bold sectional narratives (Power, Feed, Industrialize, Integrate, Improve) as story anchors
- Blends data, photography, and human stories to simplify complex development impact
- Employs clean editorial layouts and infographics to enhance readability and engagement
- Establishes a premium, future-facing design language aligned with a 60-year milestone
Impact & Results
- Delivered a cohesive storytelling asset that reframes the Bank’s legacy as an active force shaping Africa’s future—transforming a milestone document into a strategic communication tool that reinforces credibility, scale, and relevance.