The Challenge
Lumina needed to differentiate in a saturated wellness market while maintaining credibility with health-conscious consumers.
The Insight
The most trusted wellness brands don’t shout—they invite. We discovered that visual calm paired with strategic clarity creates deep brand loyalty.
The Strategy
Position Lumina as the thoughtful alternative: premium but accessible, calm but confident. Every touchpoint reinforces intentionality.
The Execution
Developed a comprehensive identity system including logo, typography, color palette, packaging, and digital brand guidelines.
Impact & Results
- 42% increase in brand recognition
- 3x social engagement
- Featured in Brand New